Let me tell you how much online marketing has improved the heating and air conditioning industry.
Really, digital marketing has improved numerous different business industries, but we will only be talking about heating and A/C corporations for right now. For the longest time, heating and A/C businesses had to rely on a few different means to advertise to their customers. One was by word of mouth, if you treat customers fairly, they will recommend your company to others. Second is through newspapers, since back then everyone used to read them. Another population option was using radios. A lot of people still listen to the radio even now, and it was another great way to advertise. However, all of that changed when the internet came. The internet, as you know, was a massive hit, and it changed the world. Smart A/C companies jumped on the opportunity early, and started figuring out how to use online ads, like Google ads, to their advantage. Thus digital marketing was born, as different businesses figured out how online marketing works. For the HVAC corporations who struggled a bit on how to advertise, there was always marketing businesses to help with this. With digital marketing, HVAC businesses were able to reach many more customers much easier than before, and many people they were able to reach may have never heard of them before without marketing. Nowadays, there are even more ways to advertise than ever, using different features such as search engine optimization and pay per click.