My husband was struggling to get his HVAC company up and running.
He had been working with word-of-mouth leads for the last six months, but that wasn’t building a clientele.
The customers would call for a specific HVAC repair, but they didn’t sign up for his business newsletter or go to his website. I had been reading about SEO and how marketing and websites go hand-in-hand. I told him that maybe he should hire a SEO marketing company to help with his website. I explained to him about SEO, but he couldn’t understand how search engine optimization could help with his HVAC website. After pulling up a website for a SEO marketing company that specialized in HVAC companies, I sat him down to read. He looked at everything the SEO marketing company offered, then asked if I thought they could help. Calling the number they had on their website would cost nothing, and I was sure he could get some good information, if nothing else. He picked up the phone and made the call. An hour later, he was still talking to someone from the SEO marketing company. He had his website up on the computer and he was following along as they talked about certain pages. The man was telling him about specific changes he could make that would keep the attention of the people once they got to his website. The first thing was to get traffic to his website, and that was where the SEO came into play. By the time he hung up the phone, he had hired the SEO marketing company to help him build his HVAC company.