The traffic for Claire’s corporation website comes from online search engines.
She’s made sure it works that way.
90% of her sales and service calls do not come from repeat patrons. Claire runs a successful HVAC corporation and that is what people desire. Her corporation spends approximately $50,000 each month on pay per click advertising, search engine optimization, and geolocation ads. Her HVAC corporation has branches in all 50 states. She focuses her advertisements in parts of the country where she has branches. Most of these advertisements are done using geolocation tags. That way, any person searching the web for a heating or A/C service corporation in the region where she is advertising, her website automatically comes up on the top of the results. It is a truly extravagant way to advertise, but it works well. Now and then, Claire switches up her advertising programs. This unique digital advertising campaign works severely well, however the website has to be active and online for people to use her services. The website was down for a couple of days last week and the search engine completely dropped Claire’s advertising campaign. She tried to call the marketing supplier team times and sent a few emails. She knew there was a concern and Claire didn’t want to wait several days before the issue was fixed. Lucky for her, a contractor reached out a couple of days later. He promised there was an issue that was beyond their control and agreed to give Claire a free month of advertising since she had such a huge issue.