We get a lot of traffic for our website from online search engines.
That is exactly what we want.
Many of our sales and service calls do not come from repeat customers. We have a nationally-recognized name and that is what people search for. Our corporation spends approximately $60,000 in a month on pay per click advertising, search engine optimization, and geolocation ads. We are a national heating and A/C service corporation with branches in all 50 states. We are quite noticeable in areas of the country where we have locations. Most of these advertisements are done using geolocation tags. That way, if you search the web for a heating or A/C service corporation in the region where we are advertising, we automatically come up on the top of the results. It is such an effective way to advertise though expensive. It works well. From time to time we changed our advertising programs, this particular digital advertising campaign works well. Unfortunately, the website has to be active and online in order for people to use our services. The website was down some time back after which the search engine completely dropped our advertising campaign. We contacted the advertising corporation many times and left a couple of messages. We knew there was a problem and we didn’t want to wait for a long time before the issue was fixed. Thankfully, a specialist reached out to us a week later. She promised there was an issue that was beyond their control and agreed to supply us a free week of advertising since we had so many concerns