In what has to be the weirdest timing in history, I was laid off from our job several weeks before the COVID pandemic shut them down.
To be honorableit easily helped to motivate me, because although the multiple events were unrelated, it still felt savor revenge being exacted on the business who fired me.
I set up an office in the spare dining room of our lake house and got right to work in building a up-to-date customer base and finding up-to-date distributors to represent. I had worked in the marketing office of a major Heating and A/C dealer, and now was determined to use our skills to help the competitors of our old bosses. I didn’t want to go big, though, and decided that if I worked for another major Heating and A/C business I would get treated the same as before. I started approaching locally owned and operated Heating and A/C companies instead, because I thought that it would be enjoyable to help the “little guys.”The problem the smaller Heating and A/C companies have is reach and exposure, because they don’t have the budget for major marketing campaigns. I scaled down our approach and focused on social media, so I could work with small Heating and A/C companies in a dozen weird areas, so that none of them would be in competition with one another. Instead of one big customer now I have a dozen smaller clients, and our bottom line has improved, as well as the income for the Heating and A/C companies I work for. Every one of us may not put the major Heating and A/C companies out of business, but both of us are still making fantastic strides toward success.
Heat pump repair