In what has to be the weirdest timing in history, I was laid off from my job three weeks before the COVID pandemic shut them down.
To be honest it really helped to motivate me, because although the two events were unrelated, it still felt like revenge being exacted on the company who fired me.
I set up an office in the spare bedroom of my home and got right to work in building a new client base and finding new distributors to represent. I had worked in the marketing office of a major HVAC company, and now was determined to use my skills to help the competitors of my old bosses. I didn’t want to go big, though, and decided that if I worked for another major HVAC company I would get treated the same as before. I started approaching locally owned and operated HVAC companies instead, because I thought that it would be good to help the “little guys.”The problem the smaller HVAC companies have is reach and exposure, because they don’t have the budget for major marketing campaigns. I scaled down my approach and focused on social media, so I could work with small HVAC companies in a dozen different areas, so that none of them would be in competition with one another. Instead of one big client now I have a dozen smaller clients, and my bottom line has improved, as well as the income for the HVAC companies I work for. We may not put the major HVAC companies out of business, but we are still making great strides toward success.