If the company is not doing well, that means it is time to try some new ideas.
As the youngest member of the management team, I have the least seniority, and most people here don’t take me seriously.
I aim to prove them all wrong, and get our sales back on track for the new year. They see my age as a drawback, but they don’t understand that my young eyes and fresh perspective give me an edge over the rest of them. They need to draw in new business and fresh clients, and I know the HVAC marketing department needs to focus their efforts entirely online, and with social media. Can you believe these guys seriously wanted to spend ten thousand bucks on a billboard, when they could instead sink a fraction of that into Google ads and see ten times the results. When you are riding in the car, are the kids and passengers looking at billboards, or are they more likely to see digital marketing pop up on their social media feed? You can’t expect the eyeballs to go somewhere because you want them to, you need to put yourself in front of them, and in 2021 that means digital marketing and SEO. SEO is actually a huge part of maintaining online visibility, and in the long term it is more important than running adverts. Google ads and PPC ads will definitely give you a sudden influx of traffic, but it is short lived, and when you have high quality SEO for your website this pays long term dividends.