Plenty of the traffic on Frank’s website comes from online search engines.
That is exactly what he likes.
The bulk of his sales and repair calls do not come from repeat clients. Frank has a nationally-recognized name and that is what people seek online. He spends approximately $45,000 monthly on pay per click advertising, search engine optimization, plus geolocation ads. He owns a national heating and AC repair business with branches in all 50 states. Frank makes it a point to advertise in areas of the country where he has these locations. Most of these advertisements rely on geolocation tags, so if you search the web for a heating or AC repair business in the region where he is advertising, Frank’s business automatically comes up on the top of the results. It’s not cheap to advertise this way, but it works well. Franks makes it a point to renew his advertising programs. This certain digital advertising campaign works well, unfortunately, the website has to be active and online for people to use his services. The website was down last month and the search engine completely dropped his advertising campaign. Frank contacted the marketing contractor many times and left a couple of messages. He was aware there was a problem and he did not want to wait many nights before the issue was fixed. Thankfully, a serviceman reached out after some time promising Frank there was an issue that was beyond their control and agreed to give him a free month of advertising since he was experiencing so many troubles.