Once the competition heats up, prices go down

With all of this in mind, I decided to start my own heating, cooling, and air quality control dealership

When you live in a small town you notice that life is pretty expensive. It’s not that there are fun things to go see and do, it’s the exact opposite. Because there are so few businesses in the area, all of them charge a premium price for the goods and services that they offer. In this way, you wind up spending more money on medical bills, groceries, and even the utility expenses. For example, when I moved into a new town and there was only one heating, cooling, and ventilation dealership… Things were very expensive. You could not purchase an air conditioning unit or furnace without giving them your left arm. You could not have a heating, cooling, or air purification device installed without bargaining down to a reasonable price. You could not have any kind of indoor temperature control equipment failure without saying goodbye to your entire savings account. With all of this in mind, you had to be very careful when you were programming your thermostat to activate your furnace or air conditioning unit. You never wanted to put additional wear and tear on the heating, cooling, and ventilation system because you could not get it repaired for a reasonable price. Heaven forbid you needed to replace the entire indoor air handling device, you might as well start selling your kidney on the black market right away. With all of this in mind, I decided to start my own heating, cooling, and air quality control dealership. I didn’t know anything about HVAC, but I knew a bit about business. Within a few years the heating and cooling prices had dropped in town, and my business had increased massively.
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