If the supplier is not doing well, that means it is time to try some new ideas.
As the youngest member of the management team, I have the least seniority, and everyone here doesn’t take me seriously.
I aim to prove them all wrong, and get our sales back on track for this year. They see my age as a drawback, but they don’t understand that my young eyes and fresh perspective provide me an edge over the rest of them. They need to draw in new business and fresh clients, and I assume the heating and A/C advertising department needs to focus their efforts entirely online, and with social media. Can you believe these guys seriously wanted to spend more than nine thousand bucks on a billboard, when they could instead sink a fraction of that into Google ads and see more than nine times the results! When you are riding in the car, are the youngsters and passengers looking at billboards, or are they more likely to see digital advertising pop up on their social media feed? You can’t expect the eyeballs to go anywhere because you want them to, you need to put yourself in front of them, and in 2021 that means digital advertising and SEO. SEO is entirely a pressing part of maintaining online visibility, and in the long term it is more pressing than running adverts. Google ads and PPC ads will certainly provide you a startling influx of traffic, it is short lived, and when you have high quality SEO for your website this pays long term dividends.