The modern intern at our contractor is just out of university, and we are all counting on him to introduce some fresh energy into this arena.
Business has gotten to be pretty stale, and the bunch of us need some modern ideas to get things jump-started.
One of his initial ideas for us was to stop spending so much of our advertising budget on things such as radio and newspaper ads. He was undoubtedly able to Google numerous statistics for the return on investment for newspaper ads, and it helped us to open our eyes… I don’t listen to radio ads either! SEO and digital marketing are the only way to go forward to be successful. He managed to convince myself and the management team. The intern would be involved a great deal with this modern digital marketing project, which was a superb opportunity for him. He had the excellent sense to admit to his limits, however, and presented some research he had conducted on well-regarded SEO companies and digital marketing services. This wasn’t simply managing the social media, which was his original work purview, this was rolling out a very serious multi-platform ad campaign. We honestly needed professional guidance too. The intern is still running our social media management, however that is a much more critical work assignment than I thought, so his full-time hiring is imminent. The SEO contractor we went with is getting ready to launch our first major campaign, and it is exciting for everybody. Even the most conservative projections see the brand new traffic generated by SEO and PPC campaigns to be a tremendous boost in revenue.